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Frequently Asked Questions

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Reputation Management

Review Management

Patient Survey

Website Management

Listings Management

Healthcare Marketing

What is reputation management?

Reputation management, also known as rep management or online reputation management (ORM) is the practice of influencing how clients and prospective customers view your company.

What is reputation management in digital marketing?

Reputation management in digital marketing entails monitoring and maintaining a company or brand’s image using online tools, such as reviews, social media, website management, and more. Through the use of these tools marketing managers are able to gauge and control how prospective customers view their brand.

What is reputation management in social media?

Reputation management in social media requires a company to establish a strong presence on major social media platforms in order to maintain their image. Social media reputation management can significantly impact search engine performance and give companies more control over conversations regarding their brand.

What in online reputation management?

Online reputation management, or ORM, is the continual process of maintaining a brand’s image to influence the perception of potential customers. ORM, also known as reputation management, involves multiple strategies to improve the public opinion.

What is a reputation manager?

A reputation manager is responsible for maintaining the public perception of a company or brand through multiple strategies, such as social media, website, and review management.

Why is reputation management important?

Reputation management, when done correctly, can help businesses gain trust from clients and prospective customers. In return, companies can increase their clientele, revenue, and general perception.

What does a reputation manager do?

A reputation manager is responsible for creating and maintaining a company’s public perception of their image, products, and services. Reputation managers are also in charge of running a brand’s social media and monitoring customer conversations.

What is the reputation management process?

The reputation management process involves maintaining control over the user perception of an organization and their products/services.This is often performed through social media, advertisements, public relations, and online reviews.

What are the key elements of reputation management?

The key elements of reputation management include internal communication with employees, client engagement, social media management, damage control, and online reviews.

What are the types of reputation management?

While there are virtually endless types of reputation management, the key types include search engine optimization (SEO), social media, public relations, online reviews, attacks, and suppression.

Is reputation management part of marketing?

Reputation management is a reactive marketing technique that involves responding to external communications, such as reviews, negative press, and other feedback. However, reputation marketing is a proactive approach that includes promoting positive press to expand customer reach.

Why do we need reputation management?

Proper reputation management can help an organization establish trust with prospective customers, expand their influence, and sharpen their competitive advantage.

How do you develop good reputation management?

Companies can develop a reputation management strategy in five simple steps: 

 

  1. Monitor your online reputation
  2. Create a response outline
  3. Prioritize responding to negative comments
  4. Promote positive comments
  5. Measure results
Who is responsible for reputation management?

Reputation management includes both internal and external communications, therefore a few different people may be assigned to this role. While some businesses hire a dedicated reputation manager, others use a communicators director or even hire a software or service.

What is reputation management software?

Reputation management software is a tool that enables companies to automate reputation management tactics, such as review generation, and monitor their online reputation.

How does reputation management work

Reputation management largely relies on replying to positive and negative reviews left on high-traffic review websites. By keeping engaged in the public’s conversations, companies have better damage control and can gauge the customer perception.

What is ORM in media?

Online reputation management (ORM) involves strategizing traditional marketing, search engine optimization (SEO), and public relations to protect a brand’s image.

What is ORM in SEO?

Online reputation management (ORM) often involves search engine optimization (SEO) when it comes to blog curation and public relations.

What is review management?

Review management is the process of requesting, collecting, and monitoring customer reviews on various websites.

What is a review generation tool?

A review generation tool enables businesses to automate review collection through text or email in a matter of a few clicks.

What is review generation software?

Review management software is a technological system businesses often use to request, collect, and monitor their customer reviews. 

Why is review generation important?

Review generation is crucial to reputation management and improving customer satisfaction. By collecting reviews, companies can determine their areas of weakness and improve their customer experience.

How do I get more Google reviews?

In order to get Google reviews, businesses first need to create a Google My Business account. Only then can they share their GMB review link to collect customer reviews on Google.

How do I get more reviews?

There are many ways in which an organization can get more online reviews, including:

 

  • Sharing review links from major review sites
  • Implementing review generation software
  • Giving customers an incentive to leave a review
  • Promoting other positive customer reviews
  • Simply ask loyal customers to leave a review on your favorite sites
How do I get online reviews for my business?

Many businesses thrive on customer reviews and therefore rely on new customer reviews for success. Many companies will:

 

  • Launch an email campaign to generate more customer reviews
  • Use multiple review sites
  • Collect reviews in person
  • Incentivize leaving an online review
  • Respond to negative reviews publicly
How do I get free Google reviews?

All Google reviews are free, unless a business decides to incentivize leaving a review with their clientele. 

How do you get 5 star reviews on Google?

Businesses can earn 5 stars on Google through consistent review generation and responding to reviews. By engaging in the customers’ conversations, organizations can mitigate negative repercussions and improve their public perception. 

Why are patient reviews on Google?

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Why are patient reviews important?

Patient reviews are essential for healthcare practices and professionals as it allows them to improve their quality of care, promote the patient experience, and expand their patient reach.

What is a Google my Business page?

A Google My Business page is a free listing that Google offers businesses so that they can appear on the search results page for related searches. Companies can customize their listing to showcase their contact information, hours of operation, and website. 

Why are patient surveys important?

Patient surveys are important because they provide healthcare professionals insight into the patient’s perception so they can improve their quality of care. 

What should I ask in a patient survey?

Here are 5 important questions you should ask in your next patient survey:

 

  1. Was it easy to schedule your appointment?
  2. How long was your wait?
  3. Were you satisfied with our facility?
  4. Were you satisfied with your overall care?
  5. Is there anything else you would like to add?
What are surveys in healthcare?

Surveys in the healthcare industry enables medical professionals to gauge their level of care to improve the patient experience.

Do patient surveys work?

Patient surveys have proven to be a valuable tool in gauging the patient experience so healthcare professionals can improve their level of care. 

What are the patient satisfaction surveys?

Patient satisfaction surveys are typically questionnaires used to collect feedback on specific touchpoints during the patient experience, such as scheduling an appointment or the level of care itself.

What is patient satisfaction in healthcare?

Patient satisfaction refers to the level of happiness within a medical practice’s clientele based on their overall level of care.

What determines patient satisfaction?

Patient satisfaction relies on the patient’s perception and how well they feel like their care was given.

How do you ensure patient satisfaction in healthcare?

While healthcare businesses can’t ensure patient satisfaction, they can aim to continuously improve it by deploying patient surveys to determine areas of improvement. 

How do you take feedback from patients?

In order to collect patient feedback, you must first craft a survey and determine how to deploy it. Many healthcare companies send surveys out through software so they can digitally collect and analyze the results.

What is patient feedback?

Patient feedback refers to information provided by patients that provides honest insight into a doctor’s level of care, from start to finish. Patient feedback enables healthcare professionals to continuously improve the patient experience.

What are patient satisfaction scores?

Patient satisfaction scores are subjective to the healthcare business and involve assigning a numerical value to patient feedback to score their level of performance. Patient satisfaction scores enable businesses to gain quick insight into their performance. 

How is patient experience measured?

The patient experience can be measured through patient surveys that collect pointed information on different touch points throughout the patient journey. 

What is the purpose of patient satisfaction surveys?

Patient surveys are a valuable tool that professionals use to gain insight into the patient experience and improve their overall level and quality of care. 

How do you write a patient satisfaction survey?

In order to write an effective patient satisfaction survey, one must:

 

  1. Determine what information they want to know
  2. Craft questions to target said information
  3. Choose a platform to deploy your survey
  4. Collect patient feedback
  5. Analyze results
  6. Develop actionable insights
  7. Make respective changes
What is website management?

Website management is the process of keeping one’s website up to date to improve the user experience and ensure all elements remain compliant.

Why is website management important?

Website management is essential for ensuring a website is running smoothly and at full capacity so users have a seamless experience. Without proper management, websites can become outdated, produce security problems, and increase site bounce rates. 

What is needed to manage a website?

Managing a website requires many simultaneous processes in order to ensure the best performance. To start, organizations should:

 

  • Backup all of their technological data and site elements
  • Optimize their database
  • Check their landing pages for errors
  • Check site load time
  • Remove duplicate elements
  • Check for potential security issues
  • Review site analytics for increased bounce rates
What are the benefits to website maintenance?

Website maintenance, when done consistently and properly, can improve the overall user experience. In return, companies often experience higher conversion rates, increased local seo, and better customer reach.

How do you manage a website?

Managing a website can mean different things depending on a company’s industry. However, most websites require:

 

  • Analytics
  • Content creation/curation
  • Landing page updates
  • Design updates
  • Information backups
What tasks are performed during website management?

A website manager is responsible for performing many processes, including:

 

  • Software updates
  • Content curation
  • Performance reports
  • Design updates
  • Marketing projects
  • Search engine optimization
What are website management services?

Website management services include the processes to ensure a business keeps their website up to date, running smoothly, and optimized for the best user experience.

What is website maintenance?

Website management entails monitoring a website to ensure optimal performance and health. Through proper website maintenance, companies can improve the user experience for increased traffic and conversions.

What is website hosting and maintenance?

Website hosting refers to the server that stores a website’s information and connects it to other networks. Website maintenance, on the other hand, refers to the various processes that ensure the site is running smoothly at all times.

What is a website manager?

A website manager is often an IT specialist that helps businesses organize, launch, and maintain their website.

What should a healthcare website include?

Businesses in the healthcare industry must have a website that is:

 

  • Secure
  • Optimized for mobile use
  • Accessible for everyone
  • Updated with the best contact information
  • Consistent with other site listings
  • In compliance with insurance and other regulations
Why is a website important for healthcare?

A website is essential for modern businesses, especially those in the healthcare industry. The majority of research that prospective patients perform is online, making an online presence crucial for discovery. Without a website, it is highly likely for a healthcare provider to go unnoticed.

What does listing management mean?

Listings management refers to the process of updating and maintaining a company’s listings across all platforms, listing sites, and directories. 

How do you manage a listing?

Here are several ways that you can manage your online listings:

 

  • Claim free listings on all major online directories
  • Optimize your listings and website with accurate location information
  • Ensure all contact information is up-to-date
  • Capture and promote positive online reviews
  • Run a PPC listings campaign

Utilize a listings management service (available for subscription here)

What is local listings management?

Local listings management refers to managing listings that populate during local search inquiries. For example, when someone in San Diego searches for “dentists” only dentists in their local area will populate on the results page.

Why is listing management important?

Listings management is crucial because it ensures that a company’s contant, location, and product/service information is accurate across the web. Otherwise, a business could miss out on potential customers.

What is listing management software?

Listings management software manages a company’s online information to ensure it is accurate and consistent throughout all online directories. 

What is online listing management Software?

Online listings management is the continual process of monitoring local directories to ensure a company’s information is accurate and up to date. This process often involves managing contact and location information, generating positive reviews, and responding to public feedback.

How do you list a business?

Before you list a business on any online directory, make sure you check the following:

 

  • All information is accurate and consistent
  • Company description is thorough
  • Link to your landing page
  • Claim pre-established or free listing
  • Include any secondary information
  • Add relevant picture and videos of your products/services
  • Gather customer reviews
  • Promote case studies
Where can I list my online business?

While there are countless industry specific listing sites, every company claim their listing on:

 

  • Facebook
  • Google My Business
  • Google Maps
  • Apple Maps
  • LinkedIn
  • Bing
  • Yelp
  • Hubspot
  • Super Pages
  • Yellowbook
What are the best places to list a healthcare business?

Every healthcare business should list their practice on the following sites:

 

  • Google My Business
  • Healthgrades
  • Vitals
  • Wellness
  • Doximity
  • ZocDoc
  • EXDoctor
  • DocSpot
  • DrScore
What is a GMB listing in Google?

A Google My Business (GMB) listing is a free online listing that Google provides to all businesses and healthcare professionals. GMB listings include a company’s:

 

  • Location
  • Contact information
  • Website URL
  • Photos
  • Directions to location
  • Google reviews
  • Hours of operation
  • FAQs
  • Company description
  • Social media profile links
How do I list in GMB?

To claim your Google My Business (GMB) listing, visit the url below and follow the instructions:

 

https://business.google.com/create/new?service=ome&hl=en&gmbsrc=us-en-z-z-z-gmb-s-z-u~mhp-hom_hr-u-13100999&original_intent=GMB&omec=CMfPnwYQ4pyNFzICAQI6MmdtYnNyYz11cy1lbi16LXotei1nbWItcy16LXV-bWhwLWhvbV9oci11LTEzMTAwOTk5QAFKEwjinKvzxMn5AhWLu-wKHe4sCvc%3D

Why is GMB listing important?

Being the powerhouse of online information that Google is, it is crucial for businesses to show on the results page for relevant search inquiries. Otherwise, companies can lose potential customers to surrounding businesses that already claimed their Google My Business (GMB) listing.

Is GMB listing free?

Yes, a Google My Business (GMB) listing is free and available for online businesses. 

What is healthcare marketing?

Healthcare marketing refers to promotional initiatives that healthcare organizations engage in to improve their patient reach, grow clientele, and increase revenue.

What does a healthcare marketer do?

A healthcare marketer can either be an in-house employee or third-party service provider that runs a healthcare practice’s organic and paid marketing initiatives. The main goal of a healthcare marketer is to improve patient reach and loyalty. 

What are the 5 P’s of healthcare marketing?

Healthcare marketing revolves around the 5 P’s:

 

  • Product
  • Place
  • Process
  • Price
  • Promotion
What are the types of marketing in healthcare?

There are 8 primary types of healthcare marketing, including:

 

  • Lead generation
  • Internal marketing
  • Networking
  • Video marketing
  • Social media
  • Mobile applications
  • Digital signage
  • Influencer marketing
Why is healthcare marketing important?

Healthcare marketing enables practices to engage prospective patients and nurture their relationships to grow clientele. 

Why is healthcare branding important?

Healthcare branding enables practices to control the public perception of their practice. Through proper branding, including a practice’s name, logo, color scheme, and tagline, a practice can ensure that they are recognizable to their target audience.

How is healthcare marketing different from marketing?

While healthcare marketing holds much of the same similarities as general marketing, it targets specific needs rather than a strict demographic. 

How does the healthcare industry use marketing?

Depending on the medical practice, a business may market their services through paid advertisements, content creation, or peer networking.

How to market a healthcare business?

When marketing a healthcare business, one should:

 

  • Create a seamless user-experience
  • Build consistent branding
  • Personalize the patient experience
  • Build a robust website
  • Evaluate the most effective paid marketing channels
  • Generate and monitor patient reviews
  • Run site analytics
How do you promote a healthcare clinic?

There are countless way owners can promote their healthcare clinic, including:

 

  • Social media
  • Paid advertisements
  • Blogs
  • Email marketing
  • Public speaking
  • Attending conferences
  • Networking
  • Establishing a referral system
What is a healthcare marketing campaign?

A healthcare marketing campaign refers to any promotion a medical practice may run to promote a service, products, or their brand overall.

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