Vitals.com Reviews: A Guide for Physicians and Practices

By the Expert Reputation team · Updated September 30, 2026

Vitals.com is still a live doctor directory in 2026, but it no longer operates on its own. WebMD has owned it since 2018, and WebMD's help center treats the two directories as one system. Profile claims, corrections, and review concerns for Vitals now go through WebMD. This guide explains that connection, how Vitals reviews work, and how physicians and practice managers can fix a listing or raise a review problem.

Who owns Vitals.com (and why it matters)

On August 1, 2018, WebMD, an Internet Brands company, announced it had acquired the Vitals Consumer Services Division from MDx Medical. The deal included Vitals.com and UCompareHealthCare.com. The site still carries its own brand. Its 2026 footer names Vitals Consumer Services, LLC, and its FAQ lists WebMD's New York office as the mailing address.

For a practice, this matters in three ways:

• One claim covers both. WebMD's help center says a free basic profile appears on both the WebMD and Vitals.com doctor directories.
• Paid upgrades are WebMD products. WebMD's paid Featured Profile is "syndicated onto Vitals."
• Support goes through WebMD. WebMD's form for listing corrections and review concerns is labeled "Directory Profile & Reviews for WebMD/Vitals."

If you manage your WebMD listing, you are largely managing Vitals too. Our WebMD Care guide covers the WebMD side in more detail.

Can you opt out of Vitals?

No. Vitals' FAQ says it lists all actively licensed physicians in the United States. The information is a matter of public record, and listing "does not require the permission or participation of the listed party." Vitals says it is "unable to preferentially remove or suppress entries on the request and physicians may not decline listing with our service."

What you can do is correct your listing and claim it.

How to claim your Vitals profile

Vitals' FAQ describes the path:

1. Find your profile on vitals.com.
2. Click the "claim this profile" link on the profile page.
3. Once the claim is complete, update your photo and other details.

Vitals' claim page says only medical professionals or their representatives may register. You can also start from WebMD's "claim your free WebMD Profile" sign-up, since the free profile covers both directories.

If your profile shows as "not active"

Vitals marks a provider inactive for two reasons. The first is that the provider isn't actively licensed, for example because the license expired, was suspended, is on probation, or the provider retired. The second is that Vitals couldn't verify a clinical practice address. If you are actively practicing and still show as inactive, Vitals says to claim the profile and update the listing.

How to correct wrong information

WebMD's customer care article on directory corrections and review concerns sets out the process:

1. Use WebMD's Contact Us form and choose "Directory Profile & Reviews for WebMD/Vitals." WebMD warns that choosing the general "WebMD Customer Care" option means it won't have what it needs.
2. Include your NPI, first and last name, and the direct URL to the listing, plus your current address and any address changes.
3. Adding your practice website or phone number for verification helps "speed things along."
4. Submit one doctor per request. WebMD says requests must come from the doctor. A practice manager handling several providers should coordinate so each provider's request is filed properly.

How reviews work on Vitals

Vitals' FAQ and review guidelines give the key rules:

• Moderated reviews only. Vitals says it "is now only displaying moderated patient reviews submitted on vitals.com." If older reviews disappeared from your profile, this is the likely reason.
• No editing. Vitals says it does not edit comments or ratings. It may remove comments it considers offensive, malicious, inappropriate, sexually explicit, or not made in good faith.
• One rating a month. A person can rate the same doctor only once a month, to limit distortion from repeat reviews.
• First-hand experience. Reviews must describe the reviewer's own experience with the provider, not something they heard from someone else.
• No health details. Reviews must not include information about the reviewer's medical conditions, symptoms, diagnoses, or prescriptions. They also must not include personally identifiable or confidential information.

The same guidelines appear, word for word, on WebMD's physician directory.

What Vitals removes and what it doesn't

Vitals "reserves the right, in its sole discretion, to remove reviews that do not meet these guidelines." Based on those guidelines:

One detail is useful. Vitals' rule against health details in reviews is stricter than many general review sites. If a review names a diagnosis or medication, you can point to that specific guideline when you raise a concern.

How to raise a concern about a Vitals review

Neither Vitals nor WebMD publishes a separate provider "dispute" workflow for Vitals reviews. What WebMD does publish is its combined form for listing corrections and review concerns. To use it:

1. Open WebMD's Contact Us form and choose "Directory Profile & Reviews for WebMD/Vitals."
2. Give your NPI, name, and the profile URL, and identify the specific review.
3. Quote the guideline it breaks. For example: "This review lists a diagnosis and prescription, which the Vitals Review Guidelines prohibit," or "The reviewer says they were never seen by Dr. [Name]; the guidelines require a first-hand experience."
4. Keep it factual and short. Disagreeing with an opinion is not a guideline violation.

Vitals' FAQ also points to a feedback page for problems with information on a profile. The platform makes the final call, and nobody, including Expert Reputation, can guarantee a removal. If a company offers to remove Vitals reviews for a fee, read our guide to review removal scams first.

Responding to Vitals reviews without breaking HIPAA

WebMD lists responding to patient reviews among the features of its paid Featured Profile and Reputation Management service, which is syndicated to Vitals. Whatever tool you use to reply, HIPAA applies in the same way.

In December 2022, the HHS Office for Civil Rights settled with New Vision Dental, a California practice, for disclosing patients' protected health information in replies to online reviews. HHS called it "illegal under HIPAA." The practice paid $23,000 and agreed to a corrective action plan. A reply must never confirm that the reviewer is a patient or mention any health detail, even one the reviewer already posted.

Example reply to a negative review:

Thank you for your feedback. Privacy rules mean we can't discuss anyone's care online, but we'd like to hear more. Please call our office manager at [Phone] and ask for [Name]. — [Practice Name]

Example reply to a positive review:

We appreciate you taking the time to write this. Our whole team will be glad to read it. — [Practice Name]

More patterns are in our guide to responding to negative reviews.

Getting more Vitals reviews the right way

The healthiest Vitals profile has a steady flow of recent, genuine reviews. Invite every patient the same way, for example with an after-visit message. Don't:

• Offer rewards tied to a positive review. The FTC's Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465, effective October 21, 2024) bans incentives conditioned on a review's sentiment.
• Ask staff, owners, or family to post reviews. Vitals requires first-hand patient experience, and Part 465 restricts undisclosed insider reviews.
• Pre-screen patients and send only the happy ones to review sites.

Because Vitals is tied to WebMD, one accurate, well-managed listing helps on both sites. If your listing details differ across Vitals, WebMD, and other directories, a Free Listings Scan will show where.

Common Vitals mistakes

• Treating Vitals and WebMD as separate projects. They share profile data and support channels.
• Asking Vitals to delete the listing. Its FAQ says physicians can't opt out. Correct the listing instead.
• Sending a vague review complaint. Name the review, the guideline, and the evidence.
• Filing one request for several doctors. WebMD rejects multi-doctor requests.
• Replying with clinical detail, which risks a HIPAA violation.