By the Expert Reputation team · Updated

Sometimes, but far less often than most business owners hope. A review site will take down a review only when it breaks that site's own content rules, such as a fake review, a review from a competitor, or a post with threats or someone's personal information. An honest negative review of a real experience almost always stays up, however unfair it feels, and no one (including us) can guarantee that a platform will remove anything.

The short answer: only rule-breaking reviews come down

Every major review site works the same basic way. Businesses can report a review, but the platform decides, and it measures the review against its published policy, not against your side of the story.

Google says it plainly: it "doesn't get involved in conflict between businesses and customers," and you shouldn't report a review "just because you disagree with it or dislike it." Yelp says it generally allows "users to stand behind what they write." Trustpilot says it doesn't "remove reviews just because a business thinks they are unfair or critical."

So the useful question is not "can I get this removed?" but "which specific rule does this review break, and can I show it?"

What each review site removes, and how to ask

The table summarizes each platform's published policy as of September 2026. Each platform guide linked in the last column covers the steps in more detail.

Platform What its policy removes How to request removal Full guide
Google Fake engagement (not based on a real experience, conflicts of interest such as current or former employees or competitors, incentivized reviews, unusual volumes or patterns of reviews), off-topic content ("general, political, or social commentary or personal rants"), harassment, hate speech, personal information From your Business Profile, open the reviews, choose Report next to the review and pick a reason, or use the Reviews Management Tool. Evaluation "typically takes several days." If Google finds no violation, you get a one-time appeal. Google reviews guide
Yelp Reviews that break its Content Guidelines: not about a firsthand consumer experience, conflicts of interest (your own business, employer, relatives, competitors), threats, harassment, hate speech, promotional content, other people's private information, AI-written reviews In Yelp for Business, go to Reviews, open the three-dot More Options menu on the review, and choose Report Review. Moderators take "several days"; hover over the flag icon to see status. Yelp guide
Facebook Recommendations that don't follow Meta's Community Standards. Star-only recommendations can't be reported. On your Page, open Reviews, select See all, open the three-dot menu on the post, and choose Report post. You can also switch Recommendations off entirely. Facebook guide
BBB BBB doesn't accept anonymous or compensated reviews, verifies the reviewer's email or phone, and scrubs inappropriate language and personal information before publishing From your BBB business login, respond and explain your position, including whether the interaction actually happened. Customer reviews don't count toward your BBB Rating. BBB guide
Trustpilot Harmful or illegal content (hate speech, threats, obscenity, defamation), personal information, advertising or promotional content, reviews "not based on a genuine experience" Flag the review from your Trustpilot business account under the matching reason. Trustpilot warns that misuse of flagging can lead to consequences including account suspension. Trustpilot guide
Healthgrades Libelous, defamatory, harassing or threatening content, obscenity, misleading or fraudulent content, personal information, personal attacks, references to legal proceedings. "Doctors can NOT pay for good reviews, nor pay to remove negative ones." Flag the review so the moderation team re-examines it against the guidelines. Healthgrades guide
Zocdoc Reviews that break Zocdoc's published review policy Use the review dispute process in Zocdoc's Provider Help Center, which lists the current steps. Zocdoc guide
Angi Reviews that break its guidelines: offensive, harmful or abusive language, inaccurate statements, comments about other professionals or unrelated matters, private information. Angi removes reviews "in its sole discretion." Contact Angi as a pro. If a consumer and pro are in a dispute, the rating "may be held in pending status until resolution." Angi Services pros have a separate rating-removal allowance through Angi Pro Support. Angi guide

One detail worth knowing on Angi: its Pro Support article for Angi Services says new pros can remove one rating out of their first five, and other pros one rating for every 15 received. That applies to Angi Services ratings specifically, so check with Angi which program your profile uses.

What never gets removed: honest negative opinions

Every policy above protects reviews that describe a real experience, even harsh ones. Google's policy explicitly allows "content that describes negative experiences in a respectful manner." These almost always stay up:

  • A one-star review from a real customer who was unhappy with the price, the wait, or the result
  • Opinions ("rude," "overpriced," "worst service ever"), even if you think they're unfair
  • A review that tells only the customer's side of a dispute
  • A review you believe is exaggerated but can't show is fake or off-topic

Reporting these wastes your one appeal on Google and, on Trustpilot, can count as flagging misuse. The federal rules also push the other way: the FTC's Consumer Review Rule (16 CFR Part 465, in effect since October 21, 2024) prohibits using groundless legal threats, physical threats, intimidation, or knowingly false public accusations to try to get a review removed.

How to write a removal request that has a real chance

  1. Read the platform's policy first. Find the one rule the review breaks. "Fake engagement" on Google or "conflict of interest" on Yelp is a reason. "This isn't what happened" is not.
  2. Check your records. Search your customer or job records for the name, date and details. If you can't find the person, note what you checked. Keep those records private; in healthcare, never put patient information in a public reply.
  3. Collect evidence. Take screenshots of the review and the reviewer's profile, note the date you saw it, and record any pattern (several reviews in one day, identical wording, a competitor's name).
  4. Report once, under the right reason. Pick the category that matches, and add a short, factual note where the form allows it.
  5. Track the status. Google shows the result in the Reviews Management Tool; Yelp shows it on the flag icon.
  6. Appeal carefully. On Google, the appeal is one-time, so include your strongest evidence.

For suspected fake reviews specifically, see how to spot and report fake reviews.

Some reviews go beyond opinion into false statements of fact, such as claiming you were arrested or charged for services you never performed. That may be defamation, which is a legal claim, not a platform decision. This is general information, not legal advice. Laws vary by state, so talk to an attorney before acting.

A few facts shape the legal route:

  • The platform usually isn't the defendant. Under 47 U.S.C. § 230, a site that hosts reviews generally can't be treated as the publisher or speaker of what its users write, so a claim usually targets the reviewer.
  • Some platforms have legal request channels. Google, for example, accepts legal removal requests for content believed to be defamatory, but says it "can't call witnesses or take sworn evidence" the way a court can. If it approves a request, it restricts the content in the country where it's considered defamatory.
  • Threats can backfire. A groundless legal threat aimed at getting a review removed can itself violate the FTC rule, and Yelp may place a "Questionable Legal Threats" alert on a business page.

Our guide to defamation vs. opinion covers these points in more depth.

Never pay anyone to "remove" reviews

Companies that promise guaranteed removal can't deliver it, because only the platform decides. Some are outright extortion schemes; Google's own help page on reporting reviews warns businesses about review-related extortion. Paying a customer to delete a truthful negative review is also risky: FTC staff say it "may violate the FTC Act." See review removal scams for the warning signs.

What to do instead when the review stays up

Most of the reputation damage from a bad review comes from how it sits on the page. You control several things:

  • Reply publicly, calmly, and briefly. Future customers read your reply as closely as the review. For example:

Thank you for your feedback. We're sorry this visit didn't meet your expectations. We'd like to understand what happened and make it right. Please call our manager at [Phone] or email [Email]. – [Name], [Business Name]

For healthcare practices, never confirm the person is a patient or mention any detail of care; keep the reply general and move the conversation offline. More wording is in our negative-review response templates. - Contact the customer privately to fix the problem. FTC staff confirm the Consumer Review Rule doesn't prohibit contacting customers who posted negative reviews to resolve their issues. If you resolve it, the customer may update the review on their own. Don't offer anything in exchange. - Fix the underlying issue. If several reviews mention the same problem, treat it as operational feedback. - Keep asking every customer for honest reviews where the platform allows it (Yelp says businesses should never ask for reviews). New, genuine reviews put one bad review in context. Never ask only the customers you think are happy: Google's policy prohibits selectively soliciting positive reviews, and FTC staff say that practice could violate the FTC Act. - Watch for new reviews so you can reply quickly. A monitoring tool such as Review IQ alerts you when a new review appears across sites.

Frequently asked questions

Can a business delete a negative Google review?

No. A business owner can report a review, but only Google can remove it, and only if it violates Google's content policies. If Google rejects the report, the Reviews Management Tool offers a one-time appeal.

Will a review site remove a review because it is unfair or one-sided?

Generally no. Google says it doesn't get involved in conflicts between businesses and customers, and Trustpilot says it doesn't remove reviews just because a business thinks they are unfair or critical. The review has to break a specific rule.

Can I pay someone to remove bad reviews?

You should not. No one controls another company's moderation decisions, and Healthgrades, for example, states that doctors cannot pay to have negative reviews removed. Offers that promise guaranteed removal are a common scam.

Can I ask a customer to take down or change their review?

You can contact the customer to resolve the problem, and FTC staff say the Consumer Review Rule doesn't prohibit that. Don't offer money or perks for removal, which FTC staff say may violate the FTC Act, and never use threats or intimidation.

What if a review is false and damaging?

A false statement of fact that harms your reputation may be defamation, which is a legal question for an attorney. Platforms generally aren't liable for users' reviews under Section 230, so legal claims usually target the reviewer, and some platforms act on court orders.

Can I just turn off reviews?

On Facebook you can switch off Recommendations, which removes the rating and reviews from your Page. Google and Yelp don't offer businesses a switch to hide reviews.

Sources

Platform policies change. We checked these sources on September 30, 2026.

Expert Reputation is not affiliated with or endorsed by the review platforms named on this page. Trademarks belong to their owners.

This guide is general information, not legal advice. Laws vary by state; talk to a licensed attorney about your situation.