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The Hunn Group 2022 Healthcare Conference:

Connecting The Disruptors™

The Hunn Group is an advisory firm dedicated to helping professionals grow their business through strategic planning, coaching, integrations, and other management services. Since 2014, the Hunn Group has offered healthcare advisory services to improve practices’ position in their specific market. 

On January 21, the Hunn Group hosted Connecting The Disruptors Healthcare Conference 2022 to discuss the hottest healthcare topics, including:

  • Disruptive Technology
  • Cybersecurity Disruptions
  • Private Equity Investment Trends
  • Approaches to the Homeless
  • Cancer Care, Research, Diagnostics, and Neurosurgery
  • And more!

As a proud sponsor of Connecting The Disruptors Healthcare Conference 2022, Expert Reputation attended the seminar and wanted to share some insights!

Disruptive Technology

Chief Executive Officer Ryan Christiansen from Ntooitive, broke down how the exponential technological growth that we’ve experienced during the pandemic is impacting the healthcare industry. From adapting to Zoom calls to trying to comprehend the Metaverse, Christiansen encourages everyone, but especially healthcare leaders, to embrace disruptive technology and big data.

He is calling it the Healthverse (trademark pending, so don’t even try it), and it is his prediction of the future of healthcare. Most appointments will be held virtually in the comfort of patients’ homes and vitals will be taken via wearables.

Businesses rely on client data to grow, and healthcare is no exception.

For those of you who aren’t familiar with the term wearables, it refers to wearable technology, and most of you reading are probably wearing one right now. Whether it is a smart watch, ring, or phone, you have a device on you the majority of everyday. Whether you realize it or not, these devices are at the forefront of IoT (internet of things). They can track your location, steps, heart beat, breathing, you name it! 

Businesses rely on client data to grow, and healthcare is no exception. The more data you have, the better you can strategize, the better results you’ll yield. 

So, Christiansen’s advice to healthcare professionals is to embrace big data and adapt with technology, otherwise you may get left behind. We all know a few businesses that went under during the pandemic simply because they refused or were unable to adapt to the evolving digital world. While businesses such as Hertz, Brooks Brothers, and J. Crew went bankrupt, other businesses like Tesla, Apple, and Zoom boomed. Why? Because they embraced disruptive technology.

Do we know when the Metaverse will take over the healthcare industry? No, but it is wise to get ready. Collect your data, create a plan, and be ready to deploy a well-developed strategy.

Cybersecurity Disruptions

Raise your hand if you’ve ever been hacked. Yeah, that makes both of us. Greg Scasny and David Kamachaitis from Cigent Technology explained the common misconception of hackers and the importance of protecting your personal and professional data.

Many people believe that they are safe from cyber attacks because they think they have nothing of value to steal. Wrong. All data is valuable. And it is also expensive. Some companies spend millions of dollars just to retrieve their data and mitigate the repercussions of a cyber attack. That is why it is essential to safeguard you and your clients’ data.

Scasny said something very telling, “Hackers only have to be right one time. You have to be right 100% of the time.”

In other words, a hacker can attempt to hack a thousand people and they only need to find one vulnerability to be successful. On the other hand, we, as the defenders, have to be on guard 100% of the time in order to avoid an attack. Those odds aren’t very fair, are they?

However, a hacker is bound to make a mistake and give up how they got into your account or system. This is where Cigent comes in. 

Cigent uses cutting edge technology to safeguard data at a granular level. Instead of granting access at the forefront, users need to verify their identity when opening sensitive files through biometric authentication or two-step verification. And if they sense suspicious activity, poof–the document disappears. Not actually, of course, but the files become invisible to the attacker!

Now, imagine how this technology could impact data security in medical practices. With biometric verification measures, healthcare businesses can ensure only medical professionals can access patient information.

The Pandemic’s Impact

The conference didn’t just cover business-related efforts, it allowed participants to share how the pandemic has impacted their professional and personal lives. As everyone around the room shared their answer, we realized we all experienced the same things. 

We learned how to appreciate the present and those around us. We also saw how resilient and adaptable we all are. People were forced to isolate themselves from loved ones, adapt their business in order to stay afloat, and create a work-life balance to prevent burnout.

Yes, the pandemic has brought an onslaught of challenges and heartbreaks, but it has also taught us to persevere through whatever the universe throws our way.  

So, as we move forward as professionals, we are equipped to not only handle but to embrace and connect the disruptors, in whatever form they come in.

If you are looking for help developing your healthcare business, we strongly encourage you to check out Hunn Group and keep a lookout for next year’s healthcare conference registration!

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