Does Your Business Need to Run Social Media Ads?
Let’s just cut to the chase. The answer is yes. Social media is booming which means that whoever runs ads on Facebook, Instagram, Linkedin, TikTok, or Snapchat will be noticed. It’s impossible not to! Whereas other forms of marketing may have a limited scope and yield less than ideal results.
Here are some benefits that paid social media marketing gives businesses:
Fine-Tune Customer Targets
Facebook itself reaches over 2 billion people, giving companies plenty of users to get in front of. While this number may sound overwhelming, Facebook also offers fine-tune customer targeting to ensure you get in front of the right audience. Facebook has what is known as a pixel. This piece of code is placed on your website where it tracks where users navigate to, as well as collect their demographic information. This allows you to detail your buyer persona and retarget these users!
Facebook also has pre outlined groups that you can market to if you are just starting out or wanting to reach a new audience. You can target users based on their location, age, gender, behaviors, and even interests. The possibilities are endless!
Build Custom Audiences
Okay, this is where the Facebook pixel really shines. Businesses can build custom audiences based on users that performed a specific action or behavior. For example, a retail company selling shoes can retarget users that visited a specific shoe’s product page when launching a campaign for this item. This enables brands to create a custom ad that is sure to speak to the user.
Every social media platform that offers paid advertising gives businesses access to a dashboard that clearly outlines their performance metrics. By counting clicks, conversion rates, and average spend, social media platforms, such as Facebook, are able to accurately calculate return on investment (ROI). This ensures businesses hit their desired benchmark.
Optimizing ads to ensure they look good on both desktop and mobile devices can be a pain. Luckily, social media is primarily viewed on mobile devices, therefore these platforms do the optimizing for you! You can build an ad from scratch or even promote a post that has already gained some traction.
Unlike traditional and other forms of digital marketing, paid social media campaigns are relatively inexpensive for the exposure they provide. Campaigns can be run off a lifetime or daily budget to ensure you spend exactly how much you need. Most platforms even allow you to manually adjust your click bid to ensure you don’t exceed a specific cost for each click an ad gets.
Increased Brand Awareness
Businesses that are just starting or are launching a new product or service may want to begin with brand awareness campaigns. There is no better place to start than social media. Brand awareness campaigns are especially effective, as they do not rely on clicks and are pushed to as many users within the detailed demographic as possible.
In short, all modern businesses should run social media campaigns even if it is just for brand awareness and to build data on their site. This is especially true for B2C companies, as social media ads are notorious for prompting impulse buys.