How to Respond to Positive Reviews
When responding to online reviews, most people think it is only necessary to address those that are negative. While they should definitely take priority, also responding to positive reviews can significantly improve how prospective patients view your business.
In this article, we will cover the benefits of responding to positive reviews, response tips, and examples.
Why Should You Respond to Positive Reviews?
So why dedicate time to responding to positive reviews in the first place? Aren’t the positive reviews good publicity enough? Yes they are great for attracting potential customers, but by responding to them you:
- Increase your patient reach- When you respond to a review, you gain even more advertisement promotion.
- Improve the customer experience- Making your customers feel like they are heard and appreciated improves their experience and attracts more customers.
- Search engine optimization (SEO)- The more content your business has, the higher you rank on search engines, such as Google.
Tips on How to Respond to Positive Reviews
So how exactly do you respond to positive reviews? Here are five quick tips to ensure you responding appropriately:
First and foremost, make sure you are responding promptly. Customers shouldn’t have to wait weeks in order to hear back from you. Try to respond within three days in order to engage the customer in a conversation.
Make it Personal
If you are using a pre-designed template to respond to reviews, make sure you are personalizing it. Otherwise, your clients are bound to notice that it is a cut-and-paste response.
Always be polite. Be sure to thank the customer for leaving the review first and foremost. While this may seem like a small gesture to you, it shows them that you truly value their feedback and satisfaction.
Reference Specific Points from the Review
This goes hand-in-hand with personalizing the review, but it’s worth focusing on. When responding to reviews, be sure to reference specific points from their initial review. This not only calls to their attention that you are personally responding, but it also gives you the opportunity to showcase specific products and services. This not only promotes what you offer but also boosts your SEO.
Promote Positive Reviews
When responding to reviews, ask customers if they are comfortable with you sharing their feedback on your social media and website. While this is not necessary, it is considerate to do so before publicizing their review and account.
Determining how to respond to positive reviews can be challenging. So here are three response examples:
- Respond with an Offer
What makes a happy customer even happier? A special offer! Offer the client a discount on your services or even an award, such as a gift card. This shows them that you appreciate their feedback and patronage.
- Respond with Further Support
If the review touches on a specific product or service, be sure to reference it and offer further support. This not only gives them more information but highlights your services for prospective customers that are reading your reviews!
- The Default Response
If time allows, try to respond to every review. This is doable by developing a default response that allows you to easily plug in the patient’s name and specific points.
These methods are a great place to start when responding to positive reviews. If you need guidance on how to respond to negative reviews, be sure to check out our previous blog for more tips.