We now offer WebMD Enhanced Profile services at a reduced price! Upgrade your WebMD listing for only $229/month ---- Mahir Patel- 97% of reviews are 5-star reviews since starting with ER...ABChiropractic Family & Wellness- 4.97 total star rating...SportsMED- average of 73 new reviews per 27 subscriptions in the past year... Las Vegas Radiology- 30% response rate from patients in February... Dr. Joshua B. Kentosh @ Soderstrom Skin Institute- 4.7 overall star rating... Dr. Fred Luxe @ Noran Neurological Clinic- 4.73 overall star rating... Arizona Skin Cancer Surgery Center- 98% of new reviews in the last year are 5 stars.

How to Start a Patient Referral Program: 4 Steps

We are in the age of digital promotion. Businesses are advertising their products and services on social media and through paid promotions in hopes of catching the attention of prospective customers. While many find success using these platforms, they are often oversaturated making it expensive to stand out from the competition.

That is why healthcare professionals should consider establishing a patient referral program that harnesses the power of existing clientele to generate new patients. Keep reading to learn how to establish your own referral program in just 4 steps!

What is a Patient Referral Program? 

First, let’s go over what a patient referral program is. A patient referral program can look different depending on the state laws that regulate incentive-based marketing. However, in simple terms, a patient referral program offers incentives to existing patients for referring their healthcare provider to friends and family. Incentives typically include discounted visits, gift cards, sweepstakes, and other “thank yous” when their referral turns into a closed sale.

Before establishing a referral program, be sure to look into your state’s and field’s guidelines to incentive marketing. For example, the American Dental Association (ADA) has very strict terms and conditions when it comes to how professionals can incentivize referred patients. 

Once you have a clear idea of how you can proceed with your referral program, follow the following steps:

Step 1: Broadcast the Program

First and foremost, educate your staff on the new referral program and stress the importance of bringing it to the patients’ attention. Then, have your staff craft a sentence or two that they can pitch whenever they are checking out a patient. In addition to the verbal reinforcement, consider showcasing your program in high traffic areas, such as the:

  • Checkout counter
  • Waiting room
  • Bulletin board
  • Doctor’s office
  • Website

Step 2: State the Incentives

Once you have researched your respective state’s laws on incentive programs, determine what rewards you will give your referrals. Consider the following:

  • Shopping gift cards
  • Restaurant gift cards
  • Appointment discount
  • Priority scheduling
  • Physical gifts
  • Money 

Step 3: Assign Referrals to Staff

Consider assigning specific referrals to different members of your staff to avoid oversaturating your clientele with your sales pitch. Instead, tell your staff to ask long-established clientele who you know is satisfied with your service and is likely to use your referral program. This also ensures that responsibility of promoting the new program doesn’t fall on just one person’s shoulders. 

Step 4: Determine the Referral System

Now you must determine how your staff will execute the referral system. Is it solely by word-of-mouth? Will you print brochures? Will you establish a QR code? This often depends on the size of your practice and age of your clientele. If you are a small practice and your staff is well acquainted with your clientele, you can probably get away with word-of-mouth. 

However, if you have a growing practice and/or have a younger clientele, you will probably need to establish a tracking system to ensure the program is being used honorably. 

When done correctly, a patient referral program can increase your patient reach and clientele by reaching people via current clients. By only paying referrals when appointments are locked in, practices avoid unfruitful marketing expenses. Hopefully, this article has helped you determine if establishing a patient referral program is right for your business!

Schedule A Free Demo Today

Schedule a one-on-one demo with one of our Customer Success
agents and learn how Expert Reputation will improve your business.

Close Bitnami banner
Bitnami